19 June 2010

The Dutchy Dress Disputation

They sure got some tongues wagging, but that's not the reason why everyone's talking about the 36 female models who wore the Dutchy Dress to the Netherlands-Denmark match.

At halftime, FIFA officials and police approached the ladies and told them they had to leave. They were cited by FIFA under an "ambush marketing" charge, because Bavaria beer, who created the Dutchy Dress, is not a FIFA profitable sponsored product. Two of the girls were arrested, but released on £1,000 bail and told to return for court later this month.

It goes a bit further. The tickets that got the models into the match were traced to Robbie Earle, an ITV pundit at the World Cup. He has since been released by ITV and also as an ambassador for the England 2018 World Cup bid. Earle is claiming that he was naive to the use of the tickets and that he received no money for procuring them.

pictures via dailymail

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